We ensure that
Period Care is
Possible Anywhere
Our Story
Born From Real life Frustrations
LU Innovations was born out of a passion for adventure and a commitment to breaking barriers in menstrual health. Our founder, Erin Reid, experienced firsthand the challenges of managing periods during outdoor expeditions.
Frustrated by the lack of solutions, she set out to create a brand that empowers adventurers to embrace the outdoors without compromise. LU Innovations is more than just a product company, we are a voice dedicated to gender equity, providing innovative, sustainable period care for those who refuse to let their cycles dictate their lives. From hikers to military personnel, we ensure that no one has to choose between their love for adventure and their health.
Our Promise
Good For You
Our products are tried, tested, and made with the highest quality materials. Built to perform when it matters most.
Good For the Planet
We always design with the planet in mind, working to reduce our impact every step of the way.
Good for equality
We believe women and menstruators should be seen, heard, and represented in every adventure, and space.
Good For Adventure
Our products are made for adventures by adventurers. If we don’t make what you need yet, drop us a message.
Collaboration

Bold ideas grow faster together. We’re open to working with like-minded brands and communities to create what’s next in period care.
Partnerships

We’re all for teaming up with groups who back bold adventurers. Together, we can reach more people with tools that truly work.
Activism

From period stigma to outdoor equity, we’re here to shake things up. Got a mission we can join?
Company News
Questions?
What makes LU different from other period care brands?
We’re the world’s first menstrual health company for adventurers. Our products are designed for real-world, rugged use. Whether that’s up a Munro, wild camping, or working remotely. We focus on safety, sustainability, and confidence, no matter your environment.
Do you offer support for schools, youth groups or workplaces?
Yes, we do. LU offers tailored support for schools, youth groups, and workplaces especially those in remote or outdoor settings. From group menstrual health kits to educational resources and training, we help leaders and employers create safe, inclusive environments. Whether you’re organising expeditions or managing remote teams, we’re here to support you.
Can I use LU if I’m new to cups or reusable period care?
Yes! LU products are designed to be beginner-friendly, even if you’ve never used a menstrual cup or reusable care before. Our kits include helpful guides, easy-to-use applicators, all created to make the transition simple, safe, and stress-free. Whether you’re at home or outdoors.
Who are LU products designed for?
Why we only say “menstruators” sometimes
We use the word menstruators because not everyone who gets periods identifies as a woman. But we also say women, girls, and female adventurers, because lots of our community relate to those words too. We’re doing our best to be inclusive, honest and human, even if we don’t always get it perfect.
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The Ultimate Menstrual Cup Starter Kit
£44.99Beginners menstrual cup kit with everything you need for sustainable period care.
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Sanitising Tablets
£6.00On the go, cold water cleaning for silicone menstrual products
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Menstrual Cup
£12.99Superior-quality, reusable menstrual cups designed for long-lasting care.
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Applicator Finger
£12.99For hygienic and bacteria free insertion and removal of period products.
LU Innovations Traiding as LU Adventure, SC720852
A2Z Storage, 2 Glenburn Rd, East Kilbride, Glasgow, Scotland, G74 5BA
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